Classic Car Event – “Motuba Tasikmalaya 2026”

1. Background

The classic car community, commonly known as “Motuba” (Mobil Tua), has experienced steady growth across Indonesia in recent years. Enthusiasts are increasingly interested in preserving and showcasing vintage vehicles as part of the nation’s cultural and technological heritage. These vehicles represent not only historical value but also artistic craftsmanship and engineering excellence.

Tasikmalaya is one of the cities with a growing interest in automotive culture, including classic cars. The presence of local automotive communities indicates a strong potential to organize a large-scale event that can bring together enthusiasts from different regions. However, there has been limited exposure and structured events dedicated specifically to classic vehicles in this area.

Organizing a classic car event in Tasikmalaya would provide an opportunity to introduce the broader public to the uniqueness and value of vintage automobiles. It would also serve as a platform for education, where people can learn about the history, maintenance, and restoration of classic cars. This kind of event can bridge the gap between enthusiasts and the general public.

Furthermore, such an event has the potential to contribute to the local economy. By involving local businesses, small enterprises (UMKM), and sponsors, the event can generate economic activity and promote local products. Visitors attending the event may also contribute to increased tourism and business opportunities in the city.

Therefore, the “Motuba Tasikmalaya 2026” event is proposed as a strategic initiative to promote automotive heritage, strengthen community engagement, and support local economic development. This event aims to create a meaningful and memorable experience for all participants and stakeholders involved.

 

2. Objectives

The primary objective of this event is to provide a platform for classic car enthusiasts to gather, interact, and share their passion. By organizing a well-structured event, participants can showcase their vehicles and exchange knowledge about restoration, maintenance, and automotive history.

Another important objective is to introduce classic automotive culture to the wider community. Many people, especially younger generations, may not be familiar with the historical significance of vintage cars. This event aims to educate the public and foster appreciation for automotive heritage.

The event also aims to strengthen relationships among automotive communities, both locally and nationally. By inviting participants from various regions, the event can create networking opportunities and encourage collaboration among different groups.

In addition, the event seeks to support local businesses and entrepreneurs. By providing spaces for UMKM and sponsors, the event can help promote local products and services. This aligns with efforts to enhance economic activity within the community.

Finally, the event aims to establish Tasikmalaya as a potential destination for automotive tourism. A successful event can enhance the city’s reputation and encourage future events of a similar nature, contributing to long-term development in the tourism and creative sectors.

 

3. Target Audience

The primary target audience for this event includes classic car owners and automotive enthusiasts. These individuals are expected to participate actively by showcasing their vehicles and engaging in event activities. Their involvement is crucial to the success of the exhibition.

Another target group is the general public, particularly individuals who have an interest in automobiles or cultural events. The event is designed to be accessible and enjoyable for people of all ages, making it a family-friendly occasion.

The event also targets automotive communities from different regions. By inviting clubs and organizations, the event can attract a larger audience and create a more dynamic and diverse environment. This participation will enhance the overall quality of the event.

In addition, local businesses and small enterprises (UMKM) are important participants. They will have the opportunity to promote their products and services through booths and sponsorship activities. This creates mutual benefits for both the organizers and the business community.

Lastly, potential sponsors and partners are also part of the target audience. Companies related to the automotive industry or local businesses may find this event beneficial for brand exposure and marketing. Their support will contribute significantly to the success of the event.

 

4. Event Details

The event is scheduled to take place on July 20, 2026, from 08:00 AM to 05:00 PM. This one-day event is designed to maximize participation and engagement from both participants and visitors. The schedule will be carefully arranged to ensure smooth execution of all activities.

The chosen venue for the event is Tasikmalaya City Square, which is a strategic and accessible location. This area is well-known to the public and can accommodate a large number of participants and visitors. Its central location also makes it convenient for transportation and logistics.

The main activity of the event is a classic car exhibition, where participants will display their vehicles. Each car will be showcased with detailed information, allowing visitors to learn more about its history and specifications. This exhibition will be the highlight of the event.

In addition to the exhibition, a competition will be held to recognize the best classic cars in various categories. Awards will be given based on criteria such as originality, condition, and uniqueness. This competition is expected to increase participant enthusiasm.

Other supporting activities include an automotive talk show and local business booths. The talk show will feature experts discussing topics related to classic cars, while the booths will offer food, beverages, and local products. These activities aim to create a lively and engaging atmosphere throughout the event.

 

5. Project Implementation

The implementation of this event will begin with the formation of an organizing committee. The committee will be divided into several divisions, including logistics, promotion, sponsorship, and documentation. Each division will have specific responsibilities to ensure efficient coordination.

The next step involves securing sponsorships and partnerships. Potential sponsors will be approached with detailed proposals highlighting the benefits of supporting the event. Collaboration with local businesses and organizations will also be established.

Promotion is a crucial aspect of the project implementation. Various channels such as social media, posters, and local media will be utilized to reach a wider audience. Consistent and strategic promotion will help increase public awareness and participation.

Logistical preparation will include arranging the venue, equipment, and necessary facilities. This includes setting up exhibition areas, stages, booths, and parking spaces. Proper planning is essential to ensure the comfort and safety of all participants.

Finally, the event execution will be followed by an evaluation process. Feedback from participants, visitors, and stakeholders will be collected and analyzed. This evaluation will help identify strengths and areas for improvement for future events.

 

6. Budget Plan

The budget for the “Motuba Tasikmalaya 2026” event is carefully designed to ensure effective allocation of financial resources. The total estimated budget is Rp 12,000,000, which will cover all operational, promotional, and contingency expenses. Each component of the budget is detailed below to provide transparency and accountability.

The first major allocation is for venue and logistical requirements, which are essential for ensuring the smooth execution of the event. This includes the setup of exhibition areas, stage facilities, and participant arrangements. The detailed breakdown is as follows:

• Stage rental and setup: Rp 1,500,000
• Tent/booth rental for participants and UMKM (10 units × Rp 200,000): Rp 2,000,000
• Sound system and microphone rental: Rp 800,000
• Electricity and generator support: Rp 400,000
• Parking arrangement and security setup: Rp 300,000
• Subtotal (Venue & Logistics): Rp 5,000,000

The second allocation focuses on marketing and promotional activities, which are crucial for attracting participants and visitors. Effective promotion ensures higher engagement and attendance. The breakdown includes:

• Poster and banner printing (10 units): Rp 500,000
• Social media advertising (Instagram & Facebook ads): Rp 800,000
• Documentation and media coverage (photo & video): Rp 500,000
• Flyer printing and distribution: Rp 200,000
• Subtotal (Marketing & Promotion): Rp 2,000,000

The third component is dedicated to prizes and awards, which aim to motivate participants and enhance the competitiveness of the event. Recognizing participants is important for maintaining enthusiasm and engagement. The details are:

• Trophy production (5 categories × Rp 200,000): Rp 1,000,000
• Cash prizes for winners: Rp 1,500,000
• 1st Place: Rp 700,000
• 2nd Place: Rp 500,000
• 3rd Place: Rp 300,000
• Certificates for participants: Rp 500,000
• Subtotal (Prizes & Awards): Rp 3,000,000

The final allocation is reserved for miscellaneous and contingency expenses, which are necessary to handle unexpected situations during the event. This ensures that the event can run smoothly without financial disruption. The breakdown includes:

• Consumption for committee (20 people × Rp 25,000): Rp 500,000
• Transportation and operational costs: Rp 500,000
• Emergency fund and unexpected expenses: Rp 1,000,000
• Subtotal (Miscellaneous): Rp 2,000,000

In conclusion, the total estimated budget for the event is calculated as follows:

• Venue & Logistics: Rp 5,000,000
• Marketing & Promotion: Rp 2,000,000
• Prizes & Awards: Rp 3,000,000
• Miscellaneous: Rp 2,000,000
• Grand Total: Rp 12,000,000

This detailed financial plan ensures that all aspects of the event are properly funded and managed. The allocation reflects a balanced approach between operational needs, promotional efforts, and participant engagement, thereby increasing the likelihood of a successful event.

 

7. Expected Outcomes

One of the expected outcomes of this event is the successful participation of approximately 150 classic cars. This level of participation will indicate strong interest and support from the automotive community.

The event is also expected to increase public awareness of classic automotive culture. Visitors will gain knowledge and appreciation for vintage vehicles, which can contribute to cultural preservation.

Another expected outcome is the strengthening of relationships among automotive communities. The event will serve as a networking platform that encourages collaboration and future activities.

In addition, the event is anticipated to provide economic benefits to local businesses. Increased visitor activity can lead to higher sales for vendors and greater exposure for sponsors.

Finally, the success of this event can position Tasikmalaya as a potential hub for automotive events. This can open opportunities for larger and more frequent events in the future, contributing to the city’s development.